"I have never been what you would call just an integrationist. I know I've been called that... Integrating that bus wouldn't mean more equality. Even when there was segregation, there was plenty of integration in the South, but it was for the benefit and convenience of the white person, not us."
- Rosa Parks
In the midst of the Pepsi commercial, we thought it would be a great time to bring you a very thoughtful quote from activist leader Rosa Parks. Here at Morir Soñando we see this beyond the moral issue and ask "How can a big corportation like Pepsi not take the steps to research the social affects this commercial will have?" We are more than sure they did but because any publicity is good publicity and that means dollar signs to Pepsi, the commercial is not only at question here but also the standards of Pepsi and how they exploited racial issues and #blacklivesmatter to make a buck.